Unique Selling Proposition (USP) – a feature that the seller offers as the reason why the product or service is different or the seller is better than the product or service is completed. Your USP with the & # 39 is the reason why customers buy from you.
I know three stone manufacturers, who for years engaged in business on the same block in the city of Wisconsin. After many years of peaceful co-existence of the market was strong, and one of the stores has decided to put a sign in the window: "We are doing the best stone countertops town".
NOT skonchyvshysya, a second store soon put them in the window of the sign: "We make stone countertops Wisconsin".
Finally, the third store supplied them showcase the inscription: "We're doing the best stone worktops block".
You need to find a unique selling proposition, which gives your potential reason to buy from you. Best of all, if your competition can not easily or quickly duplicate your USP.
Without the prospect of USP may take its decision only on the basis of cost.
To develop your USP, you need to understand what you do that is different from your competition.
If you have several different types of competition, you might need to develop several different USP, to deal with each of the different types.
· Do you have a unique way to make the top of that your competition can not duplicate? Car CNC, when no one else in your market can not be your USP. But the hand skills in the market, where everything is done on the computer, can also be used as a USP. You just need to work out a strategy.
· Do you have a unique polishing process
· You have the biggest or the most unique selection of boards in your market?
· Helps your customer to register the kitchen or choose her plate, for example, the designer accompanies the consumer to the retail or wholesale plitavaga unique.
· You have won awards. Awards are great, because they run the risk of purchase which procedure.
· Has your company or employees have more experience than the competition; for example: our staff has an average of 20 years experience.
• You or your co-worker has a unique certification or training of producers
· Do you have a fast turnaround, or vice versa, we take more time, because we have so many satisfied customers, and we have time to do it right.
· Develop a checklist that consumers should look for the manufacturer of countertops, so that they can distinguish you from the garage manufacturers. Even if you do not get the job, it will make the job more difficult for cheap guys. If you do not have one, please send me an email and I'll send you a copy of our blog post "How to buy the cheapest granite countertops."
· Some other USP may be unique accessories, special accessories, special sealant
If you use any quality variations such as best stone countertops in better be prepared to determine the quality and make sure that you comply own standards. The best quality is not of the & # 39 is the USP, if you can not identify it and prove it.
Avoid price! You can not afford to be the cheapest in town, and if you advertise the price, you will attract the wrong buyer.